Marking a milestone with TikTok Shop UK

Every now and then, a project comes along that makes you pause and think, this is different.

This box is 1 of those moments. We’re delighted to share that we have exclusively partnered with TikTok Shop UK on their debut beauty box - a first for them, and a proud first for us too. 

It’s a team effort worth shouting about! From the first conversations to final sign-off, our team has poured every ounce of creativity, care and collaboration into bringing this scroll-stopping Viral Festive Beauty Box to life, and at pace. 

Capturing what makes TikTok so irresistible: virality, discovery and the joy of unboxing. The Viral Festive Beauty Box is our answer to the platform’s playful, fast-moving trends - a chance to try the products everyone’s buzzing about, all in 1 festive party-perfect package.

Together, the team has carefully curated 12 days of viral beauty with the most talked about products on TikTok. The ones lighting up your FYP and making beauty lovers hit “add to cart”.  Think cult skincare favourites, viral make-up finds, and haircare heroes that have already earned millions of likes and countless “I need this” comments.

Being trusted by TikTok Shop UK for their very first beauty box is an honour we don’t take lightly. Each item is a proven hit, loved not only by beauty creators and everyday trendsetters alike but also by our team of experts here at OK! Beauty Box. 

From your FYP to your hands, we can’t wait to share it with you! Moments like this remind us how far we’ve come since launching in 2020, and it wouldn’t be possible without your support. Thank you! 

We hope you love it as much as we’ve loved working with TikTok Shop UK on this 1 of a kind curation.