“Females are multi-taskers, and this product speaks to that” Meet the sister-in-law duo behind body care brand Bloom & Blossom

What’s the story behind Bloom & Blossom?

We set up Bloom and Blossom as a true family business. Being sisters in law and living our wonderfully hectic, loud and chaotic lives with five children between us, we wanted to channel that energy into a hard-working range of results-driven body care and wellness products for all life stages and ages. 

Launching with a maternity range, our brand has followed us and our needs as women, and now also includes performance active body care and a menopause range. It has always been about body positivity and how these products make you feel. It’s amazing how great products can lift your mood, improve your self esteem and help you sleep better.

What three words would you use to describe your brand?

Beneficial, positive and authentic.

What inspired the Get Drenched Hydrating Face & Body Mist in the box?

Get Drenched came from a personal need – we needed a product that would hydrate, tone, soothe, firm and refresh. It’s a true multitasker – a product that works hard and gives instant results. It can be used for your pre-make-up prep, as a setting spray, post-gym, when commuting and travelling and a daily pick-me-up.

Why did you choose this particular product to go into the box?

Females are multi taskers, and this product speaks to that. It works, and the reviews speak for themselves.

What top beauty tip would you give to your younger self?

Wear SPF 50 sun cream on your face, neck and decolletage.

How will you be celebrating International Women’s Day this year? 

We are going to be celebrating and shouting about all those other incredible female founders – sharing their good work and their brands with our community and telling the next generation that it can be done.

Why was it important to you to be included in the Female Founders Edit/ An all female beauty box? 

We are so proud to be a female-founded, British brand and it should be celebrated. Flying the flag for female-founded businesses is something we are both passionate about. We showcase the Buy Women Built kitemark on our products – it shouts, “Look! A woman made this” and tells the next generation it can be done.

Who is your female role model?

Iris Apfel, the American businesswoman, interior designer, fashion icon and actress. She is 102 years old and was one of the first women to wear jeans at a time only men were wearing them – need we say anymore…?

How do you make time for self-care as mums to young children?

We have busy households – there’s no denying that spare time is somewhat scarce, but we always remind ourselves that whatever we are doing in the day, we need to be present, particularly for the small things, like enjoying that cup of tea, that dog walk, that run – look up, take it in, be present.

What is one easy wellness tip people can introduce into their days?

Buy an alarm clock to enable you to leave your phone downstairs at night and then the urge to doom scroll before bed is removed, giving you that extra time to sleep. You will thank us for that tip, I promise you.

Find the Bloom & Blossom Get Drenched Hydrating Face & Body Mist – plus nine other brilliant products, worth over £270 – in the Female Founders Edit for £60.

Want to read more about the Bloom & Blossom Get Drenched Hydrating Face & Body Mist? Click here to see the full reveal >