Why today is our favourite day of the year

What a morning. What a community. The Beauty Advent Calendar by Hannah Martin is here!

There are some days in the calendar that feel extra special around here. And today? Today is definitely one of them.

At 6am this morning, preorder officially opened for The Beauty Advent Calendar by Hannah Martin – and, once again, you completely blew us away.

Before most of the team had even logged on for the day, more than 3,000 of you had already preordered, snapping up our special Priority List launch offer and helping us break another record in the process.

Not bad before breakfast.

And before we go any further, an important announcement: we haven’t sold out! The Beauty Advent Calendar by Hannah Martin is still available to preorder with a special launch discount, so if you haven’t secured yours yet, there’s still time.

A launch day we’ll remember

This is our fourth year working with the wonderful Hannah Martin, and you might think we’d be used to this by now.

We’re not.

There’s something about launch day that always gives us that same pinch-me feeling. The early alarms. The messages flying around behind the scenes. The first orders coming through. And then watching as hundreds – and quickly thousands – of you show up with exactly the same excitement we’ve been feeling for months.

Every year, you get behind Hannah and the calendar in the most incredible way. Every year, you tell your friends, send us messages, share the excitement and count down to launch with us.

And somehow, every year, you help us break another record.

For our small but mighty team, that means more than we can properly put into words.

Today has been a reminder that this calendar has become about more than the products behind its doors. It’s about the amazing beauty community that has grown around it – and around all of us.

So, truly: thank you.

Of course, there’s another group of people we need to thank: the brilliant brands that helped make this year’s calendar possible.

Hannah created this edit with one simple idea in mind: every product inside needed to earn its place.

These are products she genuinely rates, recommends and reaches for herself, bringing together everyday beauty staples with those special little luxuries that make opening each door feel like a proper treat.

The result is the kind of beauty calendar we’ll be talking about long after December – and one Hannah couldn’t wait to finally share with you.

Missed the morning rush? You can still preorder

The launch celebrations might already be underway – and there may even have been a cork or two popped at HQ – but preorders are still open.

So if you watched all the excitement this morning and thought you’d missed your chance, you haven’t.

The Beauty Advent Calendar by Hannah Martin is still available to preorder for £98 instead of £109 with your special launch discount here as a thank you for being part of our OK! Beauty Box community.

Now we should probably get back to work… apparently there are a few Advent Calendars to sort out.