5 minutes with Childs Farm founder, Joanna Jensen

We caught up with Joanna Jensen, the founder of Childs Farm who shares why the Calming Massage Lotion, as featured in the limited edition Female Founders Edit is perfect for the whole family.

Childs Farm founder, Joanna Jensen

What is the story behind Childs Farm?

Childs Farm was created for my youngest daughter, Bella, who suffers from Atopic Eczema. When she was a baby, I couldn’t find anything to soothe her eczema-prone skin and everything I tried at bathtime would irritate her causing massive discomfort and upset. The baby personal care aisle was a tired and dusty place, with no developments for the eczema-prone skin since I had suffered as a child in the 1970s.

So I took it upon myself to create my own solutions for her; from bubble bath to hair care and skincare, full of moisturising natural origin ingredients, with fragrances to uplift and excite, but that didn’t irritate. And I packaged these up in bottles with vignettes from our own farm, featuring my own daughters, their cousins and all of our animals.

These worked so well for Bella that I created a business to help other parents who were concerned about sensitive skin, and in 2014 Childs Farm launched in Boots and Waitrose, quickly becoming the nation’s favourite skincare brand for babies and children.

What inspired the concept of the Calming Massage Lotion and why?

Sleep deprivation is something that affects all new mothers and babies. Both are looking for a full night’s sleep to be the best version of themselves, and this facilitates a more wonderful experience of parenthood. Massage is a wonderful way to bond with your baby before bedtime; creating peace and calm through relaxing any upset from the day, helping to lull them into a place where they are ready to sleep.

With the fragrance of lavender and Moonmilk, which has been scientifically proven to aid a restful sleep, everyone can look forward to drifting into the land of nod in no time. Skin is the biggest organ in the body, and if dry and irritated, it can have a real impact on your child’s ability to sleep through the night. This Calming Massage Lotion has a 24-hour moisturisation claim which means skin will remain happy and healthy all night long.

Why did you choose this particular product to go into the box?

The importance of a good night’s sleep is well known, and this is the hero product in our 3-step regime. Over 80% of parents agreed this massage lotion is perfect for giving a calming massage to help bond with their little one*, which means not only is it a lovely bonding experience between parent and child, but it also has a real impact on helping them settle for their night’s sleep.

We are so proud of this product (which is part of our new range of sleep essentials), we just want to share it with everyone! I would also 100% recommend using the sleep massage lotion as an adult; not only does the cream become the most wonderfully luxurious oil once it comes into contact with warm skin, the fragrance and DreamScentz technology really does calm the mind before bedtime.”

*Based on consumer user trials, 153 participate, 14 days use.

When recommending this product to your best friend, what would you tell them and why?

Indulge yourself by making precious time every day for you and your little one. As you massage them, allow yourself to drift into this wonderful bonding experience and live in the moment of unlimited love and joy.

What mantra/s do you live by?

If you can dream it, you can do it – so dream big!

Childs Farm SlumberTime Calming Massage Lotion

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