5 minutes with Rodial founder, Maria Hatzistefanis

We chatted to Maria Hatzistefanis, the founder of hi-tech, innovative skincare and complexion brand, Rodial. The former beauty editor shares what inspired the concept of the lifting and illuminating Pink Diamond Serum, featured in the limited edition Female Founders Edit.
Rodial founder, Maria Hatzistefanis

What is the story behind Rodial?

I saw a gap in the market to develop a results driven, ingredient-led brand to target specific concerns. At the time, there were only really basic skincare products available, I needed to change that. I launched Rodial with revolutionary names and ingredients which are still available today such a as the skin freezing Snake Serum and the plumping Dragons Blood Sculpting Gel. We now have a capsule makeup collection driven by our global bestseller Banana Lowlighter, a product that we cannot keep in stock! 

What inspired the concept of the Pink Diamond Lifting Serum and why? 

The Pink Diamond Serum is a lifting and illumination serum. It works to help lift and firm the appearance of fine lines whilst leaving a beautiful glow on the skin. The serum contains real Diamond Powder, so the finish is a stunning dewy gloss on the skin.

Why did you choose this particular  product to go into the box?

It’s a product that works well for everyone as it helps to combine anti-ageing with illumination. There is something in there for everyone.

When recommending this product to your best friend, what would you tell them and why?

I would tell them to use it everyday before make up. It creates the most glowy base meaning your makeup will glide on, whilst the skin is firmed and plumped. I just love it! 

What mantra do you live by?

MAKE IT HAPPEN- I live by this, I even wrote a book with this as the title!

Rodial Pink Diamond Lifting Serum

Want to read more about the Rodial Pink Diamond Lifting Serum? Click here to see the full reveal >