What is the story behind Rodial?
I saw a gap in the market to develop a results driven, ingredient-led brand to target specific concerns. At the time, there were only really basic skincare products available, I needed to change that. I launched Rodial with revolutionary names and ingredients which are still available today such a as the skin freezing Snake Serum and the plumping Dragons Blood Sculpting Gel. We now have a capsule makeup collection driven by our global bestseller Banana Lowlighter, a product that we cannot keep in stock!
What inspired the concept of the Pink Diamond Lifting Serum and why?
The Pink Diamond Serum is a lifting and illumination serum. It works to help lift and firm the appearance of fine lines whilst leaving a beautiful glow on the skin. The serum contains real Diamond Powder, so the finish is a stunning dewy gloss on the skin.
Why did you choose this particular product to go into the box?
It’s a product that works well for everyone as it helps to combine anti-ageing with illumination. There is something in there for everyone.
When recommending this product to your best friend, what would you tell them and why?
I would tell them to use it everyday before make up. It creates the most glowy base meaning your makeup will glide on, whilst the skin is firmed and plumped. I just love it!
What mantra do you live by?
MAKE IT HAPPEN- I live by this, I even wrote a book with this as the title!
Want to read more about the Rodial Pink Diamond Lifting Serum? Click here to see the full reveal >